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WHERE FASHION MEETS OUTDOOR, SPORTS & PERFORMANCE

WE ARE AN INTERNATIONAL LIFESTYLE & SPORTS & OUTDOOR AGENCY BASED IN MILAN ALWAYS ON THE MOVE FOR NEW TRENDS & STYLES ... 

Established in 2021, Purple Mountain Observatory is an outdoor and activewear brand that emerged from a profound love for nature yet draws inspiration from the dynamic urban landscape, a constant navigation between the two worlds. Our products are designed with versatility across all terrains in mind, blending functionality with aesthetics.

At PMO, evolution is at our core. Our focus is on redefining how people engage with nature, emphasizing the need for exploration in our lives.

PURPLEMOUNTAINOBSERVATORY.CO.UK

YMC was founded in 1995 by Jimmy Collins and Fraser Moss. Across menswear, womenswear, and unisex designs, creative flair has become a hallmark of the label. Today, it stands as a true leader - recognised for original contemporary clothing with two standalone London stores.

Taking its name from a quote by the famous industrial designer Raymond Loewy, “You must create your own design style.” - You Must Create is both a mission statement and a call to action. Inspired by the influence of traditional workwear and military uniforms, Collins and Moss initially set out to create a brand around understated, functional garments designed to stand the test of time.

YOUMUSTCREATE.COM

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TAION launched in 2016 with expertise in inner down jackets and transformed into a fashion utility brand from Japan. The brand “TAION”=“体温” named after a Japanese word meaning “body temperature.

 

”Taion develops advanced designs while maintaining functionality, and each piece becomes a timeless classic. This lifestyle brand strives for high quality with an affordable and sustainable approach.​

 

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OUTDOOR HERITAGE, QUALITY & PERFORMANCE

 

Merrell was established in 1981 when two executives for the Rossignol ski company, Clark Matis and John Schweizer, decided to launch a new maker of hiking boots.

 

Since 1997, the company has been a wholly-owned subsidiary of shoe industry giant Wolverine World Wide. Today, as the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to confidently explore the outdoors.

MERRELL.COM

Cubitts was founded on the belief that bad eyesight is a blessing, not a curse. That spectacles should be loved, not tolerated. They should be wanted, not needed. 

That beauty is not just in the eye of the beholder. It's also around it. 

That every tiny point on a pair of spectacles, from its hand-pinned hinges to its precision lenses, is a point at which the wearer should be considered. 

Those spectacles should be made to last a lifetime, their frames repaired, or lenses replaced when necessary. 

Those spectacles can be great again.

CUBITTS.COM

WE DON´T CHASE TRENDS. WE SET THEM...

​"Our Mission is to develop brands that are bold, powerful, and unforgettable ..." ​Gianni Klemera, Founder 

MORE ABOUT US .... 

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